Digital Strategy | Email Marketing Expert
Justin joined the George Washington University's Division of Development and Alumni Relations' Marketing Communications team in April 2013. Justin specializes in digital communications, with an emphasis in email marketing and content strategy. Prior to joining GW, Justin worked in digital communications at George Mason University and the University of Colorado. Justin received a BS in Political Science in 2008 from Arizona State University and a M.Ed from Northern Arizona University in 2011.
Digital Strategist, Digital Communications & Customer Relations
The George Washington University
4/13/2013 – Present • Washington, DC
Implement and oversee digital communication strategies that support the activation, engagement, retention, and loyalty of more than 250,000 George Washington University constituents/customers.
Design, manage and send over 5,000 unique emails resulting in over 16,000,000 confirmed deliveries.
Conduct A/B tests and leverage Google Analytics data to optimize and improve design, enhance user experience, and increase digital conversion rates.
Develop digital marketing strategies and contribute to content creation by writing subject lines, preview text, body copy and calls to action that comply with various spam and permission laws.
Design mobile optimized emails and landing pages using current HTML/CSS trends and industry best practices.
Manage and support ongoing multi-phased campaigns using organic and value-driven methods aimed at improving the integrity of constituent/customer data.
Assistant Director, Constituent Engagement
George Mason University
05/2012 – 04/2013 • Fairfax, VA
Implemented and oversaw digital communication strategies that support the activation, engagement, retention, and loyalty of more than 28,000 School of Management constituents.
Designed and distributed emails to over 16,000 School of Management constituents/customers.
Increased the school’s total subscriber base by 57%.
Identified new streams of constituent biographic data; over 9,400 constituent data fields were updated in less than six months.
Manager, Digital Communications
University of Colorado Denver
05/2011 – 05/2012 • Denver, CO
Implemented and oversaw digital communication strategies that support the activation, engagement, retention, and loyalty of more than 80,000 University of Colorado Denver constituents.
Trained university digital communicators, provided email marketing workshops, and spoke at regional marketing conferences.
Designed and maintained over 50 landing pages, 16 event registration forms, and 11 electronic newsletters.
Provided a wide array of resources to university digital communicators via cu.edu/ecomm.
Arizona State University
Bachelor of Science (B.S.), Political Science
Northern Arizona University
Master of Education (M.Ed), Career and Technical Education